Essence Canada Launch

by - Sunday, March 04, 2012

On March the 1st I and a few other Toronto beauty bloggers were lucky enough to be treated the launch of Essence Cosmetics in Canada.

Essence the world number 1 fashion orientated value brand. Available in 55 countries, it will soon be available in 900 Shoppers Drug Marts across the country.

They treated us to a wonderful night at the Ocho Hotel in downtown Toronto filled with yummy foods, manicures, makeovers and drinks.
Alicia from Funny Face's manicure
candy apples, butterfly gummies and candy popcorn
butterfly gummies!!!
Cake pops with the Essence logo on them
and more candy apples
My favourite item was the butterfly gummies (I love my butterflies) and the mini candy apples.

There were also lots of products to be looked at. Their regular shelf display and several of their limited edition collections.
one of the limited edition displays
The regular store shelf display
"You Rock" counter display, this one has
 finishing spray, travel hair brushes, and
eye primers among other things.
Whoom! Booom!! Limited Edition counter display
The gift packs that we received in our bags
I am not sure if any of these counter display items will be in Canada, but I can only hope. The one with refresher/finishing spray and eye primer is the most exciting to me. 

The company will be launching 6 limited editions a year to keep up with trends. 

All items are between $1.49 - $4.99! Which is amazing for any value brand but none the less one the has such a trend focus.

I cannot wait to try out more of the items.
Ande, Enrica, Meredith and Joyce
Joyce and Meredith being stylish as always.
Here is also a video on what I think of the products and the brand

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