Givenchy is known for having some pretty innovative mascara wands. Their latest twist on the mascara wand is one that pivots 90 degrees to change the way you apply it.
So how do you apply it? Well when pulling it out of the tube, press it against the opening to make the wand pivot 90 degrees. Then you just comb it through from underneath. It is pretty easy and it gives a pretty darn dramatic look.
While the concept seems gimmicky, I really like the effect it gives to the lashes. It is one of the closed to falsies looks I have ever really created. I love both the mascara formula and the double comb like brush and the look they give together.