L'oreal Paris Dress Your Lashes - Voluminous Mascaras
L'oreal Paris launched a new display at stores across Canada, you may have seen it already, it is the "Voluminous Dress Your Lashes" display.
Essentially they are trying to get women to build their lash wardrobe using the Voluminous line of mascaras.
Personally, I adore the Voluminious mascaras and can find no fault in any of them (really I've tried so many by now and in so many colour options) so I think this is a really great idea.
They are promoting four of their Voluminous mascaras in various colours and finishes for different effects on the lashes, giving you a full wardrobe for your different looks and needs.
Voluminous False Fiber Lashes Mascara in Blackest Black
This might be my favourite of all of the mascaras. It is a false fiber mascara that builds up to bold bold lashes. Described as a false lash effect, I personally love it. The "Show Stopping Shoes" for your wardrobe.
Voluminous Carbon Black Mascara in Carbon Black
Voluminous Power 24 H Mascara in Black Smoke
My personal favourite of all of these is the False Fiber, I adore the tapered brush, the fiber formula the volume it delivers, everything about it. You can see below that all the brushes are very different, as are the looks they deliver.