Updating an old classic
I remember when I was a teen in the 90's (now I feel old) it was trendy to take a white eyeliner and use it on your waterline to brighten up your eyes, make them look bigger and make them look less red. In fact back then that was the only thing that was used on your waterline (it wasn't heard of to use anything like black or bright colours).
I also remember that I too had followed this trend, not all the time, but enough of the time that I remember liking it. Then time and trends past and I probably haven't done that since around 1998, but it still holds my memory.
Recently I picked up from Mac's Pro store MAC Chromagraphic Pencil in NW25/NC30, it is a nude pencil that works wonders on the waterline. It brightens up the eyes without over powering them like the old white liner would, as well since it is so close to my natural skin colour it can be used to cover any small red areas on my skin.